Smokey Bear - Wildfire Prevention Updated:01/2021

Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history, educating generations of Americans about their role in preventing wildfires. As one of the world's most recognizable characters, Smokey's image is protected by U.S. federal law and is administered by the USDA Forest Service, the National Association of State Foresters and the Ad Council. Despite the campaign's success over the years, wildfire prevention remains one of the most critical issues affecting our country. Smokey's message is as relevant and urgent today as it was in 1944.


Contact Smokey Bear - Wildfire Prevention

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Contact Smokey Bear - Wildfire Prevention

USDA Forest Service
Washington Office Fire and Aviation Management
201 14th Street, S.W., FAM 3rd Floor central wing, Mailstop 1107
Washington, DC  20250
Phone: (202) 604-2237


Service Area

National Program